A spam blog, also known as an auto blog or the neologism splog, is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads.
The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors (see made for AdSense or MFA-blogs), and/or use the blog as a link outlet to sell links or get new sites indexed. Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen (see blog scraping) from other websites. These blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites.
There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming. To spam in blogs, conversely, is to include random comments on the blogs of innocent bystanders, in which spammers take advantage of a site's ability to allow visitors to post comments that may include links. In fact, one of the earliest uses of the term "splog" referred to the latter.
This is used often in conjunction with other spamming techniques, including spings.
Video Spam blog
History
The term splog was popularized around mid August 2005 when it was used publicly by Mark Cuban, but appears to have been used a few times before for describing spam blogs going back to at least 2003. It developed from multiple linkblogs that were trying to influence search indexes and others trying to Google bomb every word in the dictionary.
Maps Spam blog
See also
- Adversarial information retrieval
- Spam in blogs
- Blog scraping
- CAPTCHA
References
External links
- Blogger: About Spam Blogs
- SVMs for the Blogosphere: Blog Identification and Splog Detection
- news.com.com: "Tempted by blogs, spam becomes 'splog'"
- The Guardian, 17 November 2005, "Cashing in on fake blogs"
Source of article : Wikipedia
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